Sunday, September 30, 2007

STAGING YOUR HOME FOR SALE

First impression is EVERYTHING!!! In today’s competitive home selling market, you need all the edge you can find to sell your home quickly and painlessly. Home Staging is proven to be the easiest and most effective way to sell you home for the most money in the Hanover, Mechanicsville, Richmond, King William, Chesterfield, Highland Springs areas.

In as little as one day, you can transform that “just another house on the market” look to a fashionable, one of a kind home that will grab the eye and make prospective buyers want to live in it!!!

According to Jill Bartley of “Expert Home Stagers of Hanover”, a home that has been staged properly will sell 40% faster than a home that has not been staged. The cost of professionally staging your home is significantly less than the difference between asking price and that first offer. Professional home staging increases potential buyers by up to 80%. The average increase in selling price of a professionally staged home versus a non-staged home is 6.9%. In this market of home staying on the market long, the average time on the market for professionally staged home is 11 to 22 days.

WHEN YOU ARE READY TO SELL THINK ABOUT STAGING, IT MAY SAVE YOU MONEY!!!!

Compliments of: Cindy Strobel, Broker/Owner

Resource Realty Services

Monday, August 6, 2007

August 6, 2007 Current State of Mortgage Financing...What's Going On?

August 6, 2007 - Current State of Mortgage Financing...What's Going On?

Anyone watching or reading the financial news over the last few days and weeks has seen a lot of angst and consternation over the state of the mortgage industry. In fact, one of the larger lenders in the US, American Home Mortgage, was forced to shut down operations last week. But why? What is happening, and most importantly, what does all this mean to you? Let's unpack the definitions and details, so that you really understand the truth behind the headlines.

Over the past several years, many loans were made to homeowners with somewhat non-traditional or "non-conforming" situations, be it a poor credit history, inability to document income, or any number of factors that do not fit within the traditional "box" for home loans. These loans are often called "Sub-Prime", or "Alt-A", meaning that they were somewhat riskier in nature than A credit, prime, or traditional loans. Another type of "non-conforming" home loan is one where the credit and income might be perfectly fine, but the loan amount is higher than $417K, which is the current maximum loan that can be done using pools of money from mortgage giants Fannie Mae (FNMA) and Freddie Mac (FHLMC). If the loan amount is higher, it can certainly be done - it's called a "jumbo loan" - but the end money comes from private institutions, not from the large government sponsored entities of Fannie and Freddie.

Most non-conforming loan product rates popped significantly higher in the last week. Here's the scoop.

The end investor for Subprime or Alt-A loans will charge a premium for taking on a pool of these loans, because they know that traditionally, they might have a higher rate of default and delinquent payments within that risky pool. But lately, default and foreclosure has been on the rise - partly due to the fact that with credit tightening and a soft real estate market, many troubled homeowners are unable to refinance or sell in order to get out of trouble. So now, these end institutions are demanding a much higher "risk premium" for taking on these pools of loans, as they see the rates of default are climbing higher.

But since these institutions are purchasing these pools of loans sometimes months after the borrower has actually closed at a given rate, this increase to the risk premium means that instead of paying $101K for a $100K loan that will bear interest, they may only be willing to pay $95K for that $100K mortgage to account for the risk. Multiply that times thousands upon thousands of loans...and you have millions upon millions of dollars in loss for the company trying to sell the pool at a much lower price than they were expecting. This is called a "liquidity crisis", and is exactly what happened to American Home Mortgage - there was no mismanagement, but they simply got caught holding too many "hot potato" loans, forced to sell them at massive losses...and eventually they had to make the decision to close the doors and stop the bleeding.

Further, even when a lender is able to take some losses, they may be subject to a "margin call". This means that as their losses and risk premiums increase, the value of their loan portfolio decreases. As the value decreases, the credit lines that are secured by those portfolios begin to issue margin calls as the value of the asset that they are secured on is now diminished. This is exactly like margin calls in the Stock market. If you have a loan against a Stock that is losing value, you will get a "margin call" and need to pay down the loan, as the underlying Stock is losing too much value to be considered adequate collateral any longer. So for the big lenders, as their portfolio is losing value due to increased risk premiums and losses...the margin calls start coming in, and they are required to pay down their balances. In turn, this means that they have less availability to fund their new loans, which then exacerbates the problem.

In response to seeing this situation play out in the demise of American Home Mortgage, lenders of other non-conforming loan products increased their interest rates dramatically almost overnight to be better prepared - and likely over-prepared - for increased risk premiums down the road. Even though loans above $417K are not presently suffering from increased delinquencies like the Subprime and Alt-A loans are, these rates popped higher as well, because they are being purchased by smaller private entities that can't afford to take on any margin of risk.

What happens next, and what should you do now?

The present situation will likely settle out over the coming year, and the rates on products that have moved so significantly higher now should trend lower down the road as delinquency rates stabilize. But here are a few important things to do right now.

First, even if you are not presently in the market for a home loan of any type, call me to make sure that your credit standing is as solid as possible. Many people I talk to about home loans didn't expect they would have a need, and didn't plan in advance to ensure their credit would qualify them for the best possible financing. With no immediate need for a home loan, time is on your side...why don't we take a few minutes together and just make sure you are prepared, should a need arise down the road?

Next, if you are in the market for a home loan, or know someone who is - know that now is time to be working with a real qualified professional who can keep you informed of changes in the market and get your loan funded quickly. Now is NOT the time to be playing the risky game of trying to scour the entire nation to find someone who promises to save you a paltry amount on costs, or deliver a rate that seems too good to be true. Your home and your financing are just too important, and times have changed. I am here to help and advise during these volatile times - and would welcome calls from you, your friends, family, neighbors or coworkers.

Lloria Ross

First Horizon Home Loans

www.llorialoan.com

804-484-1663

How to Buy Your First Home the Easy Way!

How to Buy Your First Home the Easy Way!

Avoid 10 Common Potentially Devastating Mistakes First Time Home Buyers Make.

If you follow these (ten) 10 suggestions, with the help of the right real estate professional, you’ll make a good sound business decision that you’ll be happy and proud of for years to come. Many home buyers do very little research before “diving in” and investing their hard-earned money. Before doing that, doesn’t it make sense to be as informed as possible? This article is designed to help you avoid 10 common, critical mistakes many home buyers make. If you follow these (ten) 10 suggestions, with the help of the right real estate professional, you’ll make a good sound business decision that you’ll be happy and proud of years to come.

1. Inspect, Inspect and Inspect- Go over the inspection report with a fine tooth comb. Make sure the report was done by a professional organization. For condo purchases, go over the by-laws, and association fees. Don’t take anything for granted... inspect everything!

2. Imagine the Property Vacant- Your furnishings and decorations will be the

ones filling this new residence. Don’t be swayed by beautiful furniture ... it

leaves with the owner.

3. Income Plus Lifestyle equals Mortgage Payment- Sit down with a competent real estate professional and honestly discuss your income level and living expenses. Take into account future considerations like: children, add-ons,

amenities or fix ups. Your dream home is certainly worth a sacrifice but don’t mortgage your entire future.

4. View Several Homes- See at least 3-5 properties. Don’t move on the first

property you see but..don’t move too slowly either. With your agent’s help,

you’ll be able to view enough properties to get a good overall perspective of your

market. And when you find the right property, all the leg work will be worth it.

5. Utilize Your Team- By aligning yourself with the right real estate professional, you’ll have an entire team working for you. Top real estate professionals have lenders, title reps, inspection teams — an entire group of trained professionals to make the whole buying experience simple and easy for you.

6. Be Columbo— Check out all your costs and expenses before your sign: utilities, taxes, insurance, maintenance and homeowner dues, if applicable. Make sure all utilities are on (gas, electricity, and water). SO you can inspect everything in working order. Ask lots of questions and be very detail conscious.

7. Do a Final WaIk-Through- Visit the property after all the furnishings have been moved out to be sure there are no surprises. Be absolutely positive the property was left exactly as you had agreed upon final tile contract. Many times, things are unintentionally overlooked that could have been spotted in a final walk_through.

8 Plan for Flexibility- Closing dates are not written in stone. Allow for contingencies and have a back-up plan. If you or the sellers allow a little more time to conclude the final arrangements, don’t let these delays upset or frustrate you. These types of circumstances are not uncommon in a real estate transaction.

9. If It’s Not In Writing, It Doesn’t Exist- All promises and discussions are to he in writing. Don’t make any assumptions or believe any assurances. Even the best intentions can be misinterpreted. Have your real estate professional keep an ongoing log (in writing) of all discussions, arid get the seller’s written approval for all addendums.

10. Loyalty Breeds Loyalty- Be open, honest and up-front with our team. Hard feelings and disloyalty will cause headaches, delays or may even keep you from getting into the home you worked so hard to locate. Take the lime to select the right team in the beginning and your first home purchase will be simple. easy and profitable experience you’ll have fond memories for years to come.

Our hope with this article has been to educate you and help, you avoid the pitfalls many home buyers go through. We hope you found the ideas valuable!

Compliments of: Cindy Strobel, Broker/Owner

Resource Realty Services

www.YourResourceRealty.com

Your Name is Being Sold - Take Action Now!

 

Alert to Hanover, Henrico & all residence! Your Name is Being Sold - Take Action Now!
Here’s breaking news you need to know … and you need to let all your family and friends know right away as well.

Your information … a hot commodity

Having credit checked is an important and necessary step in the home buying process. But very few people realize that each time their credit is checked, the “inquiry data” that the credit bureaus (Equifax, TransUnion, Innovis or Experian) have on file have now become a commodity. This information is being sold by the credit bureaus to other lenders…and also to companies that sell and resell the same names and personal information.

That’s right – the credit bureaus have found a way to increase their revenues at your expense….and without your permission.

These “inquiry leads” include name, address, phone numbers (including unlisted), credit score, current debt and debt history, property information, age, gender and estimated income. They are marketing personal, confidential information to competing creditors…and making millions. Your privacy is being sold, not just once, but over and over again.

And lenders that purchase these leads at a premium will then do everything they can to recoup their investment and turn a hefty profit. Super sneaky bait and switch tactics are being used to lure clients away from their reputable lender. Clients have even been called by disreputable lenders and told that the lender they had been speaking to previously “passed on” the information to them, because they knew that they’d be able to offer much better interest rates and terms. Ouch!

Just Say “No”

The consumer credit reporting industry has provided a way to “opt out” and remove your name from these lists. You can contact them by phone at 1-888-567-8688 or online at www.optoutprescreen.com you must opt out at least 48 hours prior to having your credit checked to make sure it is processed in time. You can choose a five year or lifetime option, and the lifetime option does require a signed form. If a credit report needs to be run prior to the 48 hour waiting period – at least you are aware and informed, and can be on the lookout for suspicious phone calls or mailers from someone who has purchased your data.

The good news is by opting-out you can make it stop right away and protect yourself from “pre-approved credit offers” arriving via mail, which is one of the leading causes of identity theft in the US.

Take Your Privacy Back

You certainly have the right to shop for the best professional to meet your lending needs – but this should be done when and how YOU choose, not being done without your consent or permission. In fact, we even provide a “Shopping Around” guide, just email your request for the free guide to ltross@firsthorizon.com so that you know how to make educated, informed choices when selecting your lender. Contact us if you’d like a copy sent to you right away. But looking around should be on your terms, not being done as a sneak attack, because they think you won’t know better. And unfortunately, these unsolicited marketing tactics are a nuisance and intrusive, but quite legal.

Take your privacy back. Take five minutes right now – opt out, and pass it on. Refuse to be a part of this system.

Compliments of Lloria Ross

First Horizon Home Loans

www.llorialoans.com

804-484-1663

Wednesday, July 25, 2007

MAKING YOUR HOME READY FOR SALE

MAKING YOUR HOME READY FOR SALE!

Compliments of: Cindy Strobel, Broker/Owner Resource Realty Services

 

The first thirty days that your home is offered for sale are the most important to you in terms of realizing a reasonably fast sale at a good market price. There are a number of things you can do to ensure that prospective buyers will be favorably impressed with your home. Here is an easy-to-follow checklist of time proven tips on how to get your home ready for sale.

Exterior

  • Yard is mowed and edged.
  • All refuse is collected and hauled away.
  • Flower beds are cultivated.
  • Exterior paint in good condition.
  • Exterior walls are in good condition with any damaged wall boards replaced and bricks and mortar replaced as required.
  • Roof is in good condition and repaired.
  • All exterior lighting is in working order.

Interior

  • Walls are clean and unmarked.
  • Windows are clean inside and out.
  • All plumbing is in good order; repair leaky faucets and stains.
  • All doors should open and close easily and all hardwood is in place.
  • Remove unneeded materials from attic, basement and garage.
  • Kitchen is sparkling clean, countertops are uncluttered and all dishes are placed in cabinets.
  • Every room is neatly arranged and unneeded materials are removed.
  • All lighting fixtures and lamps have bulbs and are in working order.

Hints on Showing Your Home

  • When possible, arrange for you and your family to be away from home during a showing. Prospects feel less like an intruder if the home is vacated and will take more time to thoroughly inspect your home.
  • If you have a dog, be sure that it is penned up outside.
  • Whether your home is being shown in the daytime or at night, always leave enough lighting on, both inside and out, to brighten every corner of your home.
  • If it is necessary for you to be at home, we suggest that you allow us to direct the prospective buyer through the home. We are thoroughly familiar with the prospect’s needs and can emphasize their needs with your home’s amenities.
  • Do not discuss with any prospect the terms, price, possession or other factors related to the sale of your home. We are in a better position to handle these matters.

If You Vacate Your Home Before it is Sold

  • Make arrangements for property to be maintained, the grass cut and edged.
  • Leave utilities on and set heating or cooling at comfortable level.
  • Make sure your Realtor can contact you are at all times.

It is important to remember that in the central Virginia markets which include, Hanover, Mechanicsville, Richmond, King William, Henrico Counties such as Varina, Glen Allen and the West End of Richmond, that inventories are at an all time high. The nicer, more attractive amenities, and better your home stands out above the others you are competing with, the more chance you will have of getting your home sold quickly and at the highest possible price.

Wednesday, July 11, 2007

Bankrate is Feeling the Heat

Bankrate is Feeling the Heat in Mechanicsville, Henrico & Hanover: Beware of Internet Lending & stay with a Local Lender in the Richmond Metro Area

Just like King Kong clutching the top of the Empire State Building…Bankrate, the "800-pound Gorilla" of online home loan rates is falling under fire. The Bankrate website draws millions of visitors, as it promises to give a listing of companies and their rate and cost offerings for mortgage loans, and even passes that information on to most of America's largest newspapers as fact. It proclaims itself to be a tool for the consumer, just delivering information and advice…but as many reputable mortgage lenders have known all along, it turns out that consumers are finding the reality of Bankrate to be a little different.

A lawsuit is in the works against Bankrate, after hundreds of consumers complained about lenders who failed to deliver the rates and terms they promised on the website. In fact, one lender actually told a Bankrate employee that a consumer would need a "direct pipeline to God" in order to qualify for the rates and terms they advertise on the site. Why would a lender post rates and terms they are unwilling or unable to honor? To lure in consumers who truly want to believe that they are getting an interest rate or cost package that is significantly lower than all the competition. And by the time the consumer finds out they are not getting the package they were promised, they likely have wasted enough valuable time that they feel somewhat stuck to use whatever terms the lender hauls out.

Of course there are real reasons that the terms of a loan package can change mid-stream. When working with a reputable lender, it would generally only be caused by a change from what was submitted on the loan application. Some examples of this include a change in credit, income, employment, debts or assets.

So are there any reputable lenders on Bankrate? Yes, of course. And some of those lenders were the ones who prompted the lawsuit in the first place. As they were posting real interest rates and terms they could actually honor, they could see that consumers would instead be contacting the less-reputable lenders who were posting completely unrealistic rate and cost offers. And the consumer might not find out the difference until it was too late. Mortgage lenders get their money from essentially the same places - so anytime there is a very large difference between quotes on identical programs, it pays to ask some questions.

Bottom line - the internet at large can be a great place to gain basic trends and information about a home loan, but the Bankrate lawsuit illustrates the need to work with a Trusted Advisor. A home loan is generally the largest financial transaction of your entire life - working with a real professional who can advise you on correct strategies and programs for your needs is a must. And like your mom or dad always used to say - you get what you pay for, and solid advice from a real professional may cost more than a bargain basement operation.

Most importantly, remember that the absolute lowest rate and terms on the WRONG financial strategy or loan program for your life will prove to be far more costly than a competitive rate package on the RIGHT strategy, which correctly fits your financial goals and needs.

 

Compliments of Lloria Ross

First Horizon Home Loans

804-484-1663

Friday, July 6, 2007

Mistakes to Avoid When Listing Your Home For Sale

These days it seems like every time you turn around you hear about how bad the real estate market is. Here in the Richmond, Virginia and surrounding areas including Mechanicsville, Hanover, King William, Henrico County, Glen Allen, Varina, etc.the market isn’t quite as bad as the nationwide estimates. . The average time that a home sits on the market before it sells is up over 2 months., compared to over 6 months nationwide. Property values are not increasing at the same appreciation rate as in 2002-2006 and foreclosures are up. If you are serious about selling your home you need to price it right.

There are quite a few mistakes that people can make when pricing their home. If you really need to get your home sold, be sure not to make any of these mistakes:

1. Starting too high. We can’t tell you how many times we have heard this on a listing appointment for a home around $175,000, “Well, let’s just start out at $210,000 and see what happens.” A seller wrongly thinks that it won’t hurt anything to start sky-high with their price and then drop it later if (when) no one bites. Todays buyers are very savvy. With just a click of a mouse they can find out how long a home has been on the market. They see a home that has been on the market too long as the perfect target, a desperate seller. By the time they actually drop their price out of fantasy land and into reality, they have actually dropped the value of their own home and will usually end up taking less than current market value.

2. Letting an agent “buy” your listing. When you interview agents to list your home, you are usually given a marketing proposal and CMA, which is basically the agents opinion of the price your home should sell for. Some agents will come in and tell you your home is worth a whole lot more than it is. They figure that the truth hurts and if Agent A says your home is worth $175,000 and Agent B says your home is worth $200,000, you are more likely to list with Agent B. Agent A was giving you an honest opinion of what your home will sell for and Agent B was giving you an inflated number to get you to sign a contract with him. In the business, we call this “buying a listing”. Once you sign with Agent B you are stuck with him for 6 months or possibly longer. If you are thinking along these lines, and you have talked with agents who have very different opinions on the value of your home, sign only a 30 day listing. This will allow you to “test” the market with Agent B but can come back to reality with Agent A while not wasting too much valuable time.

3. Pay attention to the comps!! Numbers don’t lie. When the agent you are interviewing gives you his price, it should be supported by a list of similar homes that have sold in your area recently. Also, you should ask to see information on the homes that are currently listed but not sold. If nothing in your area has sold in the last year for over $200,000 don’t list for $250,000!! It sounds ridiculous, but it happens everyday.

4. Take emotions out of the equation. A big thing that would-be sellers forget is that they are selling their house not their home. You still get to keep all of your memories and personal belonging that mean so much to you. You have to remember that selling your home is a business transaction. Your fond memories of the home have no monetary value to a potential buyer. Of course selling the home where your kids took their first steps is probably going to be depressing. You have to just remember that when you get to your new place, your memories come with you and you will learn to call the new house your home and make new memories.

5. Properly Prepare Your Home For Sale .In this market, your home has to be in good market condition. In the Central Virginia area including Mechanicsville, Hanover, Glen Allen, Henrico County, Varina, King William, Chesterfield and other surrounding counties, there is more inventory on the market than we have seen in years. If your home is cosmetically challenged or otherwise looks ill kept, that potential buyer will go to the next house. If you do not have the Resources to accomplish the task of getting your home in tip top showing condition, ask your Realtor. Any Realtor that has been in the business should have a list of Resources to provide you. A small amount of money spent upfront will pay large dividends later! See my next article for a list of items that you can do to get your home ready…

Good Luck & Happy Selling,

Kathy Holland Broker/Owner

Resource Realty Services